Marketing Your Business

Issues/description

The desire to gain more customers or improve sales could be due to a lack of revenue in recent months or a desire to expand your business going forward. Gaining more customers or improving your sales will be directly related to your marketing functions, as these are the activities that attract new business. We will also examine other areas of your company, eg operations, to see how much (if any) repeat business you can achieve from your existing customers.

In order to achieve a better understanding of how to gain more customers you should know:

• Who is your ideal customer?
• How do you get new business?
• Does your advertising work?
• Do you tender for new business and if so what % do you win?
• Why do customers choose you?
• Would your customers recommend you?
• How much repeat business do you have?

We will

We will focus on giving you a better understanding of your customers as well as your market place. The research we carry out will help you to understand what your customers want from you and how to ensure you outperform your competitors.

We will focus on the following:

• Better understanding of who buys your products/services and how to attract them
• Who else you can sell your product to
• Simple yet effective methods of advertising which will gain good results at low costs
• Increase the rate at which you successfully tender for projects
• Develop more referrals by highlighting what you are good at and avoiding mistakes that have been made in the past
• Increase your repeat business by surpassing customer expectations

Deliverables —what you will get from this

• More good customers
• Consistent profits